The first Toyota ad that doesn't feature a car.

For Super Bowl LII, we pulled their entire Toyota lineup off screen to tell the story of Lauren Woolstencroft, a Canadian Paralympic skier born with four limb differences who became an eight-time gold medalist. As she trains and competes, the odds displayed on screen drop from one in a billion to something real.
The launch of Start Your Impossible. Toyota stopped selling cars and started selling the freedom of movement.