Creative director with 16 years at top agencies including R/GA New York, Ogilvy, Saatchi & Saatchi LA, and Y&R. I build bold creative visions and big ideas that shift brands in the right direction and produce work that actually matters.
I led the cultural relaunch of Got Milk? that got people to believe in real milk again. Created a pop-up restaurant that changed U.S. law to help people with Down Syndrome. Led Toyota's global partnership with the Olympic Games that repositioned them from a "car company" to a "human movement company.". And developed DuPont's first global consumer brand platform "Invent a better now".
Work produced across 4 continents, 6 countries, and every medium, earning a Clio Grand Prix, 10+ Cannes Lions, and 100+ international recognitions along the way..
I lead multidisciplinary teams with high standards and a lot of trust, elevating the work from early concept through execution. Fluent in AI creative workflows and how to use them to get more out of the process. Big collaborator.
SIGNIFICANT AWARDS:
CANNES LIONS: → 10 Lions → 4 Gold → 3 Silver → 4 Bronze → 10 Finalists
→ 2024 - SILVER CANNES LION (LITERACY PEN - World Literacy Foundation) - Brand Experience & Activation
→ 2024 - FINALIST (LITERACY PEN - World Literacy Foundation) - Innovation
→ 2024 - FINALIST (LITERACY PEN - World Literacy Foundation) - Sustainable Development Goals
→ 2023 - 4x FINALIST (SPILT LIFE - SIMA Environmental Fund)
→ 2019 - GOLD CANNES LION (C21 Restaurant - NDSS) Outdoor - Ambient
→ 2018 - GOLD CANNES LION (Start Your Impossible - Toyota) PR
→ 2018 - GOLD CANNES LION (Start Your Impossible - Toyota) PR
→ 2018 - BRONZE CANNES LION (Start Your Impossible - Toyota) Diversity & Inclusion in Sport
→ 2018 - SILVER CANNES LION (Start Your Impossible - Toyota) Social
→ 2015 - BRONZE CANNES LION (Crest Smiles Campaign) Press
→ 2014 - FINALIST (Salvation Coins - Salvation Army) Promo & Activation
→ 2013 - BRONZE CANNES LION (Inova) Outdoor
→ 2012 - SILVER CANNES LION (Inova) Press
→ 2012 - FINALIST (Armar) Outdoor
→ 2012 - FINALIST (Odis Alarms) Outdoor
→ 2011 - SILVER CANNES LION (Colgate Whitening) Press
→ 2010 - BRONZE CANNES LION (Master Dog Light) Press
→ 2010 - FINALIST (Colgate Floss) Press
CLIO AWARDS:
→ 2019 - GRAND PRIX (Start Your Impossible - Toyota) - Clio Sports Awards - Innovation
→ 2018 - BRONZE (C21 Restaurant - NDSS) Public Relations - Special Even
→ 2014 - FINALIST (Polla) Press
→ 2011 - BRONZE (Master Dog Light) Press
ADWEEK:
→ 2023 - TOP 5 CREATIVE CAMPAIGNS (got milk? - "If you think you can be milk")
→ 2018 - "OUTDOOR CAMPAIGN OF THE YEAR" TOP 10 (C21 Restaurant - NDSS)
CAMPAIGN:
→ 2018 - INCLUSIVE & CREATIVE - TOP 20 (C21 Restaurant - NDSS)
EFFIE AWARDS:
→ 2019 - GOLD - (C21 Restaurant - NDSS) Brand Experience - Live
→ 2019 - GOLD - (C21 Restaurant - NDSS) Positive Change - Social Good
→ 2019 - FINALIST - (Start Your Impossible - Toyota) North America - Automotive
→ 2019 - FINALIST - (Start Your Impossible - Toyota) North America - Media Ideas
→ 2019 - FINALIST - (Start Your Impossible - Toyota) Global - Automotive
LONDON INTERNATIONAL AWARDS:
→ 2018 - GOLD (C21 Restaurant - NDSS) Non-Traditional - Live Events - Beyond Advertising
ONE SHOW:
→ 2019 - SILVER (Start Your Impossible - Toyota)
→ 2019 - SILVER (Start Your Impossible - Toyota)
→ 2018 - GOLD (C21 Restaurant - NDSS) Brand Entertainment - Online Film
→ 2018 - MERIT (C21 Restaurant - NDSS) Brand Entertainment - Online Film
D&AD IMPACT AWARDS:
→ 2018 - WOOD PENCIL (C21 Restaurant - NDSS) Diversity & Inclusivity
WEBBY AWARDS:
→ 2019 - HONOREE - (Start Your Impossible - Toyota) Best Event Activation Shortlist - Best Video Campaign
→ 2019 - FINALIST - (Start Your Impossible - Toyota) Best Video Campaign
NEW YORK FESTIVALS:
→ 2019 - GLOBAL BRAND OF THE YEAR (Start Your Impossible - Toyota)
→ 2019 - NORTH AMERICA AGENCY OF THE YEAR (Start Your Impossible - Toyota)
→ 2019 - GOLD (Start Your Impossible - Toyota)
→ 2019 - 4x SILVER (Start Your Impossible - Toyota)
→ 2019 - 7x BRONZE (Start Your Impossible - Toyota)
→ 2019 - 2nd PLACE (Start Your Impossible - Toyota) - Film/Automobile
→ 2019 - 3rd PLACE (Start Your Impossible - Toyota) - Corporate Image
→ 2019 - 3rd PLACE (Start Your Impossible - Toyota) - Sports Event Promotion
AICP AWARDS:
→ 2018 - HONOREE (C21 Restaurant - NDSS) Public Service Announcement
→ 2018 - HONOREE (C21 Restaurant - NDSS) Concept
→ 2018 - FINALIST (Start Your Impossible - Toyota) Advertising Excellence
ADDY AWARDS:
→ 2018 - BEST OF SHOW / GOLD (C21 Restaurant - NDSS) Events - National American Advertising
→ 2018 - MOSAIC GOLD (C21 Restaurant - NDSS) Events - National American Advertising
→ 2018 - GOLD (C21 Restaurant - NDSS) Events - National American Advertising
→ 2018 - GOLD (C21 Restaurant - NDSS) Events - Public Service Online Film, Video & Sound
→ 2018 - GOLD (C21 Restaurant - NDSS) Events - Public Service TV Commercial
→ 2018 - SILVER (C21 Restaurant - NDSS) Events - Public Service TV Commercial
ART DIRECTORS CLUB:
→ 2018 - GOLD (C21 Restaurant - NDSS) Events - National American Advertising
→ 2016 - MERIT (Crest Smiles Campaign) Press
USH IDEA AWARDS:
→ 2015 - SILVER (Crest Smiles Campaign) Press
EL SOL DE BILBAO:
→ 2015 - SILVER (Crest Smiles Campaign) Press
WAVE FESTIVAL:
→ 2010 - GOLD (Colgate Floss) Press
FIAP:
→ 2010 - SILVER (Colgate Floss) Press
→ 2010 - SILVER (Colgate Floss) Press Campaign
→ 2010 - BRONZE (Colgate Floss) Press
ACHAP:
→ 2010 - GOLD (Colgate Floss) Press
→ 2010 - GOLD (Master Dog Light) Press
→ 2010 - BEST ART DIRECTION (Colgate Floss) Press
OJO DE IBEROAMERICA:
→ 2010 - GOLD (Colgate Floss) Press
→ 2010 - BEST PRINT AD OF THE SHOW (Colgate Floss) Press