Immersive Brand Experience - R/GA NY x DuPont

An Immersive 4D brand experience that debuted at TED2019: Vancouver.

The activation invited conference attendees inside an igloo-scale dome for a 3-minute micro-meditative journey designed to reframe how people perceive DuPont's innovation portfolio, not as future promises, but as things happening right NOW.

Inside, three reclined viewers faced a curved ceiling screen in a mini-planetarium format. A custom film traveled from the microbial level through the ocean, into a living city, and up to the International Space Station, each environment mapped to a real DuPont initiative:

The experience was covered live by TED's editorial team during the conference and went on to tour additional TED events and DuPont's Shanghai office.