LET'S EMBRACE REALNESS
Across the country, people are shaking off the shackles of “cancel culture” and are ready to be themselves without scrutiny or guilt. Our integrated campaign “get real. got milk? is at the forefront of this cultural shift, celebrating unfiltered realness and focusing on milk’s authenticity.
Our music video features actor and singer Diego Boneta (HBO Max’s “Father of the Bride”, Netflix’s “Luis Miguel: The Series”) who takes a lighthearted journey into what a more real world could look like when people are unapologetically themselves. He also admits it took him 37 takes to perfect the iconic milk splash at the end of the video!