Everyone Wants to be Milk.
Nowadays, it seems anything can call itself “milk", and every day it seems there's another trendy challenger at the door with a man-made concoction that people are thinking is "milk". We've taken this a hundred steps further with not only a ad campaign but also an interactive game so ridiculous it makes you reconsider what you know about "milk". Tap into your “milk knowledge” with the ‘Get Real Quest’ game, where your mission is to help keep California authentic, spotting real milk from all the alternative ones we’re often bombarded with. We’ve pushed the boundaries of how far people could go, and through milk's humorous tone, get consumers to think twice and realize that only real milk is REAL.
get real. got milk?