Featured in Adweek & Ad Age's Creativity Top 5.

Giving Real Milk its reputation back after it got villainized: Villainized.Villainized. Canceled. Called out. Wrong. Real Milk is actually a superfood, one of the healthiest things you can drink on earth.

400+ beverages started calling themselves "milk." So gotmilk? had to remind everyone what milk actually is. The campaign ran everywhere, TV, YouTube, OOH, print, social, in five languages: English, Spanish, Korean, Chinese, and Vietnamese.