Cristián Costa - Creative Director @ R/GA NY -

(DYNAMIC FILM)

We made possible for every viewer to expierence their own version of N:OW

To launch the new Dupont, we couldn't just make an anthem film. We had to be as innovative as the brand itself.

Using smart data inputs, we created “invent a better n:ow”, a john hillcoat-directed, hyper-dynamic film where the time, scenes, location of earth, music and voice-over changed with every viewer’s now. there were even dynamic news headlines and an integrated livestream where we 3d prototyped a child’s prosthetic hand in real-time during the first 24 hours.

for every viewer to experience their own version of now, our technical innovations enabled 1,872,000 unique video files, enabling 22,464,000 possible dynamic permutations.
it was nerdy.
FOR EVERY VIEWER TO EXPERIENCE THEIR OWN VERSION OF NOW, OUR TECHNICAL INNOVATIONS ENABLED 1,872,000 UNIQUE VIDEO FILES, ENABLING 22,464,000 POSSIBLE DYNAMIC PERMUTATIONS.