DuPont needed to speak to consumers for the first time. We developed "Invent a Better Now", a global integrated platform that defined their purpose and showed how they tackle the world's biggest problems through science.

The launch film was unlike anything before it, adapting scenes, locations, music, and voiceover in real-time to each viewer's version of "Now." Every viewer experienced a film uniquely their own: 1,872,000 unique video files, culminating in 22,464,000 dynamic permutations. 22,464,023 unique commercials. One for every viewer. Five years later, the platform is still running. At DuPont, we don't wait for the future. We're Inventing a Better Now.